CookPub PH
Social Media Growth & Local Sales Boost
Helping a Korean bistro strengthen its local visibility through engaging food content, targeted promotions, and conversion-focused social media campaigns.
A Modern Korean Bistro Experience
CookPub is a modern Korean bistro in Mactan offering Korean comfort food, seafood, refreshing beverages, and live entertainment.
Its target audience includes local diners, tourists, families, couples, office workers, and groups looking for a casual Korean dining experience.
Breaking Through the Noise
CookPub needed a stronger and more consistent social media presence to compete in Mactan’s growing food scene.
- Increase local brand awareness
- Showcase its food and dining experience
- Improve customer engagement
- Generate more inquiries and restaurant visits
- Stand out in a competitive local food market
The Campaign Aimed To
Reach more customers in Mactan and nearby Cebu areas
Create appetizing and consistent food content
Increase social media interaction
Promote menu items, events, and special offers
Convert online interest into inquiries and visits
A Food-Focused Digital Strategy
Joyno Media developed a food-focused social media strategy designed to make CookPub’s dishes irresistible online.
Food Photography
High-quality food and beverage photography
Short-Form Videos
Engaging reels and short-form video content
Menu Content
Menu and promotional content design
Local Targeting
Location-targeted advertising campaigns
Interactive Posts
Interactive posts and stories for engagement
Clear CTAs
Calls to action for inquiries and reservations
From Research to Results
Research
Content Strategy
Production
Publishing
Promotion
Performance Review
This process ensured that each piece of content supported CookPub’s local awareness and sales objectives.
What We Delivered
- Signature Dish Highlights
- Food & Beverage Pairings
- Reels & Short-Form Videos
- Promotional Campaigns
- Live Entertainment Announcements
- Local Audience Targeting
- Social Media Engagement
- Reservation & Inquiry CTAs
The Transformation
Before
- Inconsistent social media content
- Limited local visibility
- Low audience interaction
- Menu offerings were not fully highlighted
After
- Stronger and more consistent branding
- More appetizing food-focused content
- Improved local audience reach
- Clearer promotions and calls to action
- Stronger customer interest and engagement
The Harvest
+XX%
Social Media Engagement
+XX%
Local Audience Reach
+XX%
Messages & Inquiries
+XX%
Restaurant Visits or Sales
The campaign improved CookPub's online presentation, strengthened local visibility, and created more opportunities for customer interaction, inquiries, and restaurant visits.
Client Testimonial
Joyno Media helped us present our food and restaurant experience more effectively online while reaching more potential customers in our local market.
CookPub PH
Content Designed to Make Customers Crave & Visit
Ready to Grow Your Food & Beverage Brand?
Turn your menu and dining experience into engaging content that attracts local customers and supports real business growth.
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